Speaking to Kwasi E Baako on Radio Kulcha, seasoned African artist Kofi Daushaun unpacked the realities of today’s music industry, emphasizing that the youth, not industry executives or traditional media, now hold the keys to cultural influence and musical success.
Kofi Daeshaun, known for his lyrical depth and Afrocentric sound, didn’t mince words: “If you want your music to go far, if you want real engagement, not just streams but influence, you must connect with the younger generation. They are the pulse of music today.”
In an age dominated by platforms like TikTok, YouTube Shorts, and Spotify algorithms, Daeshaun’s point strikes a chord. Young listeners don’t just consume music.
According to Daeshaun, today’s music scene demands adaptability and awareness.
He pointed to emerging genres like Afrobeats, Amapiano, and Drill as examples of youth-driven sounds that have taken over global charts. “These styles didn’t come from record labels, they came from young creators expressing their world.”
Despite his call to align with youth culture, Kofi Daeshaun stressed the importance of authenticity. “You don’t have to pretend to be 19 if you’re 39.
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